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- Industry: Digital Agency / Startup
- Clients: Michael Bennett
- Solution: UI/UX Design Solution
- Date: 12/22/2024
Projects Summary
Client Needs:
Intuitive user interface that reflects innovation and professionalism
Responsive design for seamless experience across devices
Clear information hierarchy to guide visitors effectively
Strong visual appeal to attract digital agency clients
Easy-to-manage CMS integration
Service Provide
Here are the core services delivered for this UI/UX project:
- UI/UX Design & Prototyping
- Responsive Web Design
- User Flow & Interaction Design
- CMS Integration Support
- Branding & Visual Design Alignment
Our Approach:
We leveraged modern UI/UX principles with a minimalistic design approach, emphasising user flow and accessibility. Our team crafted wireframes and prototypes before finalising a pixel-perfect design that highlights Mortar’s unique selling points while ensuring an effortless user experience.
Challenges
Balancing visually rich design elements with simplicity and functionality to appeal to a tech-savvy audience.
Results / Success Metrics
Mortar experienced improved user engagement and lead generation with the new UI/UX design.
- 50% increase in user session duration
- 40% boost in lead conversions
- Enhanced mobile responsiveness and accessibility
- Streamlined navigation reduced bounce rates by 25%
- Positive client and user feedback on design aesthetics
Axtriq’s UI/UX expertise transformed our website into a powerful tool that truly reflects our brand and engages visitors.
Michael Bennett
